Privacy Policy

1. Introduction

Modern Help (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, business name, and other details you provide when contacting us or booking a strategy session.
• Usage Data: Information about how you interact with our website, including IP address, browser type, pages visited, and time spent.
• Cookies & Tracking Pixels: We use cookies, the Meta (Facebook) Pixel, and similar tracking technologies to enhance your experience, measure ad performance, and analyse website traffic.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our services
• Communicate with you about your enquiries and bookings
• Improve our website and service offerings
• Send marketing communications (only with your consent)
• Comply with legal obligations

4. Sharing Your Information

We do not sell or rent your personal information. We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business, provided they agree to keep your information confidential.

5. Advertising & the Meta (Facebook) Pixel

We run advertising campaigns on Meta platforms (Facebook and Instagram) and use the Meta Pixel and Conversions API to measure, optimise, and target those ads. This means:

• When you visit our website, the Meta Pixel may collect information such as your IP address, browser and device data, pages viewed, and actions you take (for example, submitting a form or booking a call).
• We may share hashed contact information (such as email address or phone number) with Meta to create Custom Audiences and Lookalike Audiences, and to measure ad effectiveness.
• Meta processes this data as an independent or joint controller under its own Privacy Policy and Business Tools Terms.
• You can manage how Meta uses your information for advertising in your Facebook Ad Preferences, opt out via the Australian Digital Advertising Alliance, or block tracking cookies in your browser.

We rely on your consent (where required) and our legitimate interest in marketing our services as the legal basis for this processing under the Australian Privacy Act 1988 and, where applicable, the EU/UK GDPR.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure.

7. Your Rights

Under the Australian Privacy Act 1988, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Withdraw consent to ad tracking and request that we remove your details from our Meta Custom Audiences

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at contact@modernhelpai.com.